Websites & visibility for care-led businesses
Your work runs on ethics
Let's build a visibility that honor it
Websites and SEO/GEO services for therapists, coaches, health practices and mission-led organisations.
BUILT FOR CARE-LED BUSINESSES THAT WANT TO be and feel seen.
- You’re a therapist, psychologist, coach or wellbeing practitioner, working solo or in a small team.
- You run a practice, a local health business or a mission-led organisation, and people need to trust you before they book.
- You have a directory profile or a basic website, and you sense it isn’t enough.
- You want help from someone who understands advertising codes, confidentiality and the claims your profession won’t let you make.
- You’d rather invest once in something that works than keep tinkering on weekends.
- You're selling high-volume courses or want aggressive funnel tactics.
- You want to use fake-urgency tactics or promises I can't make ethically.
- You're unwilling to be involved in the strategy work.
MANY CARE-LED BUSINESSES STRUGGLE WITH MARKETING
GENERIC MARKETING ISN'T BUILT FOR work that runs on trust.
This presents several challenges including:
You’re hard to find on Google
When someone nearby searches “therapist near me”, “optician + [your city]” or whatever you do, the businesses with an established Google Business Profile and on-site SEO come up first. Years of training don’t change that. Search engines don’t reward credentials.
You are told to “just post content”
So you gave it a try, wrote a few posts, felt it didn't sit right ethically, and deleted it all.
But marketing and content can be designed around the way you already communicate, with care for your claims and for the people you serve.
Referrals plateau
Word-of-mouth and networking are real channels, but they favour the people already in the room. If you’re new, or most of your network sits in your old job, you need at least one channel that doesn’t depend on who already knows you. I know these channels, and I can help you build them.
None of this is about your competence
It’s about which signals the platforms are reading, and whether anyone is sending the right ones for your business.
WHAT I DO
5 SKILLS
01 - Websites
Your website,
Your authentic tone
A site that looks like you and turns visitors into enquiries. Built on WordPress with Divi or Elementor, or custom when the project needs it.
02 - Google Business Profile
Put yourself
on the map
Set up, optimised, and working so the right people find you when they search for what you do nearby.
03 - Google ads
Be found,
by the right people
Ethical, targeted campaigns built around the clients you want to attract. No clickbait, no urgency tactics.
04 - social media ghostwriting
be the expert
people find on social media
Find your voice on one chosen platform, with posts that sound like you. Drafted with the help of AI, always edited by me.
05 - SEO & GEO
be FOUND
by the people who need you
Content built for the clients you want to attract, on Google and in AI answers. A long-term strategy that keeps working after the ads stop.
Websites built for
care-led
businesses
5 projects in 3 languages, each built around how that client's audience decides who to trust.
Therapy - Somatic
journey lightly
CBT and somatic therapy practice specialising in OCD, welcoming neurodivergent and LGBTQIA2+ communities. Built around the practitioner's unique positioning.
coaching - Leadership
Circular Life
Executive coaching for sustainability and ESG professionals. Designed to position niche expertise credibly with a clear and direct message.
Equine therapy - Local
Horseway
Family-run equestrian centre near Barcelona, with equine-assisted therapy, family activities and team building. A Spanish-language site built for local search, with booking requests by form and WhatsApp.
Nonprofit - Literary festival
San Miguel Writers’ Conference
Bilingual English and Spanish site for an international literary festival in Mexico. Programme, registration and donations in one place, for writers who travel from all over the world.
Health - Optician
Visu’elles Opticien
Independent optician near Lyon. A French site built to bring local customers through the door, with online appointments and opening hours that are easy to find.
The tools
I build with
WordPress for the build, Google’s own tools to measure what works. Claude helps me with drafts and code, and I check every line before it goes live.
WordPress
Divi
Elementor
Custom build
Google Search Console
Google Analytics
Google Ads
GOOGLE BUSINESS PROFILE
Claude
MY PRICES
6 ways to work together.
3 to get you built, 3 to keep you growing. We start where you are.
One-time builds
one-time
The starter
€300
One page. Online and professional, fast.
For the practitioner who knows exactly who they help and just needs one clean landing page to point people to.
You fill in a guided brief template as raw material.
I set up your domain and build one landing page from it. One round of revisions.
- ✓1 landing page
- ✓Brief template included
- ✓Domain + hosting configured
- ✓1 round of revisions
Add-on: Google Business Profile setup or optimisation: €100.
one-time
The foundation
€1000
Find your niche, then build the site around it.
For the practitioner whose positioning is still not clear or who has never said out loud exactly who they're for.
We open with a discovery call to work on your positioning.
This is the part most people skip and pay for later.
Then I build the site: up to three services, one page each, with SEO-optimised base copy written for you. Includes Google Business Profile setup and one social profile created or optimised.
- ✓Positioning discovery call included
- ✓Site with up to 3 service pages
- ✓Google Business Profile setup
- ✓ 1 social profile created or optimised
one-time
The authority
€2500
Build a voice people remember.
For the practitioner ready to be found and recognised as the right person.
- ✓Everything in the Foundation
- ✓1 month Social Media ghostwriting
- ✓2 blog posts in your voice
- ✓Content strategy included
monthly
Monthly
SEO content plan
€200/month
For the therapist who wants to be the answer someone searches at 2 a.m because they can't sleep.
2 articles a month, built from real keyword research and a market benchmark, and carefully written respecting your voice.
- ✓2 articles/month from real keyword research
- ✓Market benchmark included
- ✓Written to sound like you
Monthly
Care plan
€450/month
For the practitioner who has a site and wants to keep it alive. Hosting and updates handled, plus 4 social posts a month ghostwritten in your voice to keep you visible.
- ✓Hosting and updates handled
- ✓4 social posts/month ghostwritten
- ✓Written in your voice
Care plan
€2,500/month
For the established practitioner ready to hand the whole thing to a strategist who knows what to do.
- ✓Google Ads management
- ✓2 LinkedIn posts/month ghostwritten
- ✓2 SEO + GEO articles/month
- ✓Biweekly strategy call
- Tasks can be tailored to your needs. 3-month contract minimum.
Not sure where to start? Book a call.
We'll find the rung that fits.
About me
Marketing is Psychology
15+ years in marketing
psychology student
My background sits at the intersection of marketing, psychology and communication. I understand the language of your field and the ethical constraints you work within. Most of all, I believe ethical professionals deserve to be visible without compromising who they are.
By the numbers
- 15+ - years of digital marketing experience
- 5 years - studying NLP and trauma-informed psychology
"You didn’t build your practice to fight with a website or learn Google Ads. But you do deserve to be found by the people you’re best equipped to help."
LISTEN TO
My Voice
A RECENT EXAMPLE
FROM 0 VISIBILITY TO 1st result
IN 2 MONTHS
recommended in AI answers
5
qualified leads / month.
3
New clients / month.
A licenced social worker came to me wanting to build a private practice after 14 years working for a therapy company. She had nothing built. We started to work on the niche that she really wanted to focus on, knowing she could only practice as a therapist in New York. We set up a Google Business Profile, and launched a tight local Google Ads campaign, and created her Instagram account.
Fourteen weeks later: page-one organic ranking for one of the local priority search terms.
How It Works
The protocol
01
discover
We start with a real intake. Your practice, your clients, your ethical constraints, your local market. We map what you already have, what’s missing, and what one or two channels will actually move enquiries fastest.
One 60-minute call. You leave with a clear written recommendation on whether we continue working together.
02
build
Strategy-first execution on the channels we agreed on. Site, profile setup, ad structure, content calendar. Every deliverable is reviewed with you before it goes live, and nothing is published in your name that you haven’t approved.
IN PRACTICE:
Copy and site build, Google Business Profile, Apple Maps and Bing Places setup, ad campaign structure, LinkedIn content calendar, paced to your real capacity.
03
grow
Monthly check-ins with the data, what searches are bringing enquiries, what ads are converting, what posts are getting saved. Visibility is a practice, not a one-time setup. We stay until the enquiry flow feels reliable.
IN PRACTICE
Monthly reporting, ad optimisation, new posts, and direct access when you need to think something through.
TESTIMONIALS
FROM MY
CLIENTS
★★★★★
Laura skillfully and gracefully took what, to me, felt like just the very seed of an idea, and turned it into something beautiful.
I would recommend this process to anyone looking to start or grow their businesses.
Especially my fellow mental health professionals. I know that many of do not enjoy, or even outright dislike marketing and self-promotion, but I can promise you that Laura will not make it feel like a painful process.
She will see you and the work that you do, and the importance of it, and she will help you to communicate that to the world. She is gifted and talented at what she does, as well as being deeply kind and empathetic. And I am not sure why you are still reading this! Reach out to her today and bring your dreams into reality!
Amalia Sirica
LCSW Licensed Therapist
★★★★★
«If you're a coach, therapist or purpose-led business owner who wants a website that truly reflects the depth of what you do, do not hesitate to reach out Laura.
My website refresh had been on the to-do list for two years. LinkedIn had become my primary channel, and the site had fallen wildly out of date. But what was really holding me back was not knowing what I needed a website to actually do.
Laura helped me see it's not just a showpiece. It's a critical tool for building my pipeline and getting my services in front of the right people.
I'm a business owner with a packed schedule, so the phased approach made all the difference. Three clear stages that were easy to execute without derailing everything else. That structure alone made the whole project not just manageable but exciting to work on. It made me super clear on: "what value I create and for who".
The result has exceeded every expectation. We still have one phase left to execute, yet I already have an awesome functioning website, which we are continuing to build on.
What made the difference was the depth of strategic thinking behind the whole project.
Laura took the time to genuinely understand me and my business: what I value, who my ideal client is, what they're struggling with, and how I help. That clarity is now woven into every page. I feel like I've got way more than a website. I've got a message that speaks directly to my ideal clients.
The SEO planning was intentional, the copywriting was co-creative, and the support and challenge throughout, especially in articulating the more nuanced, human side of sustainability leadership coaching, was invaluable »
Briony Pete
Sustainability coach
Questions you're probably asking
If something isn't here, the discovery call is the right place to ask.
What happens on the discovery call?
We talk for 30 minutes. You tell me where you are, and where you want to be. I tell you honestly what I'd do, even if that means pointing you elsewhere. If we match, we discuss next steps.
I’m just starting out. Is this worth it yet?
Yes, sometimes even more than for established businesses. Word-of-mouth and existing networks take time to build. SEO and Google Business Profile are the only client-acquisition channels that don’t require an existing relationship to work.
Do you only work with therapists?
Therapists and psychologists are my specialism. I also build for coaches, wellbeing and health practices, and mission-led organisations: so far an OCD therapist, a sustainability coach, an equine therapy centre, an optician and a literary festival. The more specific your niche, the better the targeting.
Do I need to be visible on every platform?
Absolutely not. We start with what makes sense for your practice, your budget and your real capacity. More platforms doesn't mean more clients. Most of my clients get the best results from one or two channels they focus on.