Marketing for therapists & ethically-trained practitioners
You hold space for others
Let's build a digital space that holds you
Laura & Co. helps therapists, psychologists, or anyone operating under under a professional code of ethics, become findable online.
WEBSITE • LANDING PAGES • GOOGLE MY BUSINESS • GOOGLE ADS • GHOSTWRITING
BUILT FOR ETHICAL PRACTITIONERS WHO WANT TO be and feel seen.
- You’re a therapist, psychologist, counsellor or trauma-informed practitioner in private practice (solo or small group).
- You’re aiming for a private-pay or mixed-pay client base (not insurance panels alone).
- You’ve set up a Psychology Today profile, maybe a basic website, and you sense those aren’t enough.
- You want help from someone who understands clinical ethics, advertising codes, scope-of-practice claims, confidentiality.
- You’d rather invest once in something that works than keep tinkering on weekends.
- You're selling high-volume courses or want aggressive funnel tactics.
- You want to use fake-urgency tactics or promises I can't make ethically.
- You're unwilling to be involved in the strategy work.
MANY THERAPISTS STRUGGLE WITH MARKETING
GENERIC MARKETING ISN'T ETHICAL ENOUGH FOR clinical practice.
This presents several challenges including:
You’re hard to find on Google
When someone nearby searches “therapist near me” or “psychologist + [your city],” the practitioners with an established Google Business Profile, and on-site SEO come up. Years of clinical training doesn’t change that. Search engines don’t reward credentials.
You are told to “just post content”
So you gave it a try, and wrote a few posts, felt you actually didn't want to do it, as it feels unethical, and deleted it all.
But marketing and content creation can be designed for the way that ethical clinicians communicate. Careful with claims, careful with self-promotion, careful with client confidentiality.
Referrals plateau
Word-of-mouth and networking are real channels, but they favour the practitioners already in the room. If you’re newly licensed, or your referral network is mostly in your day job, you need at least one channel that doesn’t depend on who already knows you. I know these channels, and can help you build them.
None of this is about your competence
It’s about which signals the platforms are reading, and whether anyone is sending the right ones for your practice.
WHAT I DO
5 SKILLS
01 - Landing pages
Your website,
Your authentic tone
A conversion-ready site that looks like you and attracts the clients that you actually want to work with. Strategy first, copywriting-led.
02 - Google My Business
Put yourself
on the map
Set up, optimised, and working hard so the right people find you when they search for a therapist nearby.
03 - Google ads
Be found,
by the right people
Ethical, targeted campaigns built around the clients that you want to attract. No clickbait or urgency tactics. Just the right people finding you.
04 -social media ghostwriting
be the expert
people finding you on social media
Find your voice on a chosen platform. Posts that really sound like you with the help of AI.
05 - SEO & GEO
be FOUND
by the people that need you
Ethical, targeted copy built for the clients you want to attract in the long run. This is a long term type of strategy
MY PRICES
6 ways to work together.
3 to get you built, 3 to keep you growing. We start where you are.
One-time builds
one-time
The starter
€300
One page. Online and professional, fast.
For therapist who knows exactly who they help and just needs one clean landing page to point people to.
You fill in a guided brief template, that's your raw material.
I handle domain (www), WordPress, and build one landing page from it. One round of revisions.
- ✓1 landing page
- ✓Brief template included
- ✓Domain + hosting configured
- ✓1 round of revisions
Add-on: Google Business Profile setup or optimisation — €100.
one-time
The fondation
€1000
Find your niche, then build the site around it.
For the therapist whose positioning is still not clear or who has never said out loud exactly who they're for.
We open with a discovery call to work on your positioning.
This is the part most people skip and pay for later.
Then I build the site: up to three services, one page each, with SEO-optimised base copy written for you. Includes Google Business Profile setup and one social profile created or optimised.
- ✓Positioning discovery call included
- ✓Site with up to 3 service pages
- ✓Google Business Profile setup
- ✓ 1 social profile created or optimised
one-time
The authority
€2500
Build a voice people remember.
For the therapist ready to be found and recognised as the right person.
- ✓Everything in The Foundation
- ✓1 month LinkedIn ghostwriting
- ✓2 posts in your voice
- ✓Content strategy included
monthly
Monthly
SEO content plan
€200/mois
For the therapist who wants to be the answer someone searches at 2 a.m because they can't sleep.
2 articles a month, built from real keyword research and a market benchmark, and carefully written respecting your voice.
- ✓2 articles/month from real keyword research
- ✓Market benchmark included
- ✓Written to sound like you
Monthly
Care plan
€450/mois
For the therapist who has a site and doesn't want it to keep it alive. Hosting and updates handled, plus 4 social posts a month ghostwritten in your voice to keep you visible.
- ✓2 articles/month from real keyword research
- ✓Market benchmark included
- ✓Written to sound like you
Partnership
Care plan
€2500/mois
For the established practice ready to hand the whole thing to a strategist that knows what to do.
- ✓Google Ads management
- ✓2 LinkedIn posts/month ghostwritten
- ✓2 SEO + GEO articles/month
- ✓Biweekly strategy call
- Ad spend billed separately by Google. 3-month minimum, that's the honest floor for results.
Not sure where to start? Book a call.
We'll find the rung that fits.
About me
Marketing is Psychology
15+ digital marketing
psychology student
My background sits at the intersection of marketing, psychology and communication. I understand the language of your field, the ethical constraints you work within, and — most importantly — I believe ethical professionals deserve to be visible without compromising who they are.
By the numbers
- 15+ - of Digital Marketing experiences
- 5 years - Studying NLP and trauma informed psychology practices
"You didn’t train for six years to fight with a website or learn Google Ads. But you do deserve to be found by the people who you’re best equipped to help."
A RECENT EXAMPLE
FROM 0 VISIBILITY TO 1st result
IN 2 MONTHS
recommendation by AI robot
3–5
qualified lead / month.
A licenced social worker came to me wanting to build a private practice after 14 years working for therapy company. She had nothing built. We started to work on the niche that she really wanted to focus on, knowing she could only practice as a therapist in New-York. We set up a Google Business Profile, and launched a tight local Google Ads campaign, and created her Instagram account.
Fourteen weeks later: page-one organic ranking for one of the local priority search terms.
How It Works
The protocol
01
discover
We start with a real intake. Your practice, your clients, your ethical constraints, your local market. We map what you already have, what’s missing, and what one or two channels will actually move inquiries fastest.
One 60-minute call. You leave with a clear written recommendation whether we will continue work together or not.
02
build
Strategy-first execution on the channels we agreed on. Site, profile setup, ad structure, content calendar. Every deliverable is reviewed with you before it goes live, and nothing is published in your name that you haven’t approved.
IN PRACTICE:
Copy and site build, GMB / Apple Maps / Bing Places setup, ad campaign structure, LinkedIn content calendar, paced to your real capacity.
03
grow
Monthly check-ins with the data, what searches are bringing enquiries, what ads are converting, what posts are getting saved. Visibility is a practice, not a one-time setup. We stay until the enquiry flow feels reliable.
IN PRACTICE
Monthly reporting, ad optimization, new posts, and direct access when you need to think something through.
TESTIMONIES
FROM THE PRACTITIONNERS I worked with
★★★★★
Laura skillfully and gracefully took what, to me, felt like just the very seed of an idea, and turned it into something beautiful.
I would recommend this process to anyone looking to start or grow their businesses.
Especially my fellow mental health professionals. I know that many of do not enjoy, or even outright dislike marketing and self-promotion, but I can promise you that Laura will not make it feel like a painful process.
She will see you and the work that you do, and the importance of it, and she will help you to communicate that to the world. She is gifted and talented at what she does, as well as being deeply kind and empathetic. And I am not sure why you are still reading this! Reach out to her today and bring your dreams into reality!
Amalia Sirica
LCSW Licensed Therapist
★★★★★
«If you're a coach, therapist or purpose-led business owner who wants a website that truly reflects the depth of what you do, do not hesitate to reach out Laura.
My website refresh had been on the to-do list for two years. LinkedIn had become my primary channel, and the site had fallen wildly out of date. But what was really holding me back was not knowing what I needed a website to actually do.
Laura helped me see it's not just a showpiece. It's a critical tool for building my pipeline and getting my services in front of the right people.
I'm a business owner with a packed schedule, so the phased approach made all the difference. Three clear stages that were easy to execute without derailing everything else. That structure alone made the whole project not just manageable but exciting to work on. It made me super clear on: "what value I create and for who".
The result has exceeded every expectation. We still have one phase left to execute, yet I already have an awesome functioning website, which we are continuing to build on.
What made the difference was the depth of strategic thinking behind the whole project.
Laura took the time to genuinely understand me and my business: what I value, who my ideal client is, what they're struggling with, and how I help. That clarity is now woven into every page. I feel like I've got way more than a website. I've got a message that speaks directly to my ideal clients.
The SEO planning was intentional, the copywriting was co-creative, and the support and challenge throughout, especially in articulating the more nuanced, human side of sustainability leadership coaching, was invaluable »
Briony Pete
Sustainability coach
Questions you're probably asking
If something isn't here, the discovery call is the right place to ask.
What happens on the discovery call?
We talk for 30 minutes. You tell me where you are, and where you want to be. I tell you honestly what I'd do, even if that means pointing you elsewhere. If twe match, we discuss next steps.
I’m newly licensed, is this even worth it yet?
Yes, sometimes even more than for established practitioners. Word-of-mouth and existing networks takes time, being visible after a research is faster. SEO and Google Business Profile are the only client-acquisition channels that don’t require an existing relationship to work.
Do you work with specific therapy niches?
Yes. I've worked with ERP therapist, trauma specialists, sustainability coach... Actually, the more specific your niche, the better the targeting. Your niche is your best advantage.
Do I need to be visible on every platform?
Absolutly no. We start with what makes sense for your practice, your budget and your real capacity. More platforms doesn't mean more clients. Most therapists get the best results from one or two channels they focus on.